A Pool of Stripes

In a recent MBFWA event, a designer certainly derived from the norm and decided to not do a traditional runway show. Instead, the models strutted in and around and empty swimming pool - the Bondi Icebergs pool in Sydney.
The show was for Ten Pieces' new collection - Stripes. The label emphasises on modest unisex clothing in collections of ten items which can then be paired together in different ways - the show had twenty different looks.

This is such fun way to step out of the box with something which is typically done in a consistent and predictable way. I like when the event is thought of more than just a way to showcase clothes - it's an experience and the correct location and ambiance is vital to achieving the intended effect.